KICL Expands Footwear Portfolio with Acquisition of Zodiz & Jeetlo Brands
Kothari Industrial Corporation Limited (KICL), part of the century-old D. C. Kothari Group, has announced the acquisition of leading value-footwear brands Zodiz and Jeetlo, along with their sub-brands and associated businesses. This strategic move marks KICL’s official entry into the branded value footwear and accessories segment.
With this acquisition, around 60 employees, along with brand assets, have been integrated into KICL’s operations, further strengthening the company’s presence in the footwear market.
Focus on India’s Value Footwear Market
The value footwear category, priced under Rs.1,000, represents nearly 80% of India’s total footwear consumption—a market valued at approximately Rs.80,000–85,000 crore annually. KICL aims to cater to this vast segment by expanding its reach into Tier II and Tier III cities, where demand for affordable, stylish footwear is rapidly growing.
Leadership Perspective
Speaking on the acquisition, Mr. Jinnah Rafiq Ahmed, Executive Chairman of KICL, said:
“This is not just an acquisition, but the beginning of a new chapter. With Zodiz and Jeetlo, we aim to unlock value for both consumers and stakeholders, delivering affordable yet aspirational products to millions.”
Mr. N. Mohan, Director at KICL, added:
“Footwear is no longer just a utility; it is increasingly becoming a form of self-expression. Through Zodiz and Jeetlo, we will bring fashion-forward, budget-friendly options to India’s growing young and urban population.”
Building on Strong Foundations
KICL already operates one of India’s largest non-leather footwear parks in Perambalur, Tamil Nadu, developed in collaboration with global partners. With existing associations with leading international brands, this acquisition strengthens KICL’s long-term vision of being a key player in India’s fast-evolving footwear industry.
Looking ahead, KICL is confident that the acquisition of Zodiz and Jeetlo will not only enhance its market presence but also contribute significantly to India’s growing footwear consumption, which is expected to double by 2030.