KICL Acquires Footwear Brands Zodiz and Jeetlo
KICL Acquires Footwear Brands Zodiz and Jeetlo to Expand Presence in Mass Market
August 2, 2025 – Chennai
Kothari Industrial Corporation Ltd. (KICL), the flagship company of the D C Kothari Group, has officially acquired popular Indian footwear brands Zodiz, Jeetlo, and their associated sub-brands. The acquisition will be effective from August 4, 2025.
This strategic move strengthens KICL’s footprint in the non-leather footwear space, especially in the affordable segment where most Indian consumers shop. Both Zodiz and Jeetlo are well-known for offering stylish and budget-friendly footwear under ?1,000 — a segment that accounts for nearly 80% of India’s ?80,000–85,000 crore footwear market.
The brands were acquired from Zaimus Trends Private Limited, a Coimbatore-based company. Zodiz is recognized for its stylish, affordable range, while Jeetlo has built a strong presence on leading Indian e-commerce platforms with its trendy and functional designs.
KICL has already made significant investments in the non-leather footwear sector. The company operates a dedicated Non-Leather Footwear Park in Perambalur, Tamil Nadu, and has forged global partnerships with brands like Kickers and Adidas.
Speaking on the acquisition, Mr. Jinnah Rafiq Ahmed, Executive Chairman of KICL, said:
“Our goal is to bring affordable fashion to the fast-growing population in Tier-2 and Tier-3 cities. This acquisition allows us to serve young, value-conscious Indian consumers who seek both style and comfort in everyday footwear.”
He added:
“This is more than an acquisition — it is a long-term vision to create value across our ecosystem. We are combining strong brands with our robust distribution network and industry expertise to deliver quality products to a broader market.”
KICL has seen rapid transformation in recent years under the leadership of Mr. Jinnah Rafiq Ahmed. The company has become debt-free, got relisted on the stock exchanges, and entered high-potential sectors including drones, geospatial technology, and food & hospitality.
India’s footwear industry is at a key turning point. With a young population and changing fashion habits, footwear is now seen as a lifestyle statement. The country’s per capita footwear consumption (1.9 pairs/year) is expected to double by 2030, opening up huge opportunities for companies offering value-driven, fashion-forward products.